Pottery Selection
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Sustainability at Villeroy & Boch
At Villeroy & Boch, we are deeply convinced that a fulfilling and beautiful life goes hand in hand with sustainability. That is why we are passionate about developing products designed for durability and high quality. We would like to inspire you to design your home in a way that celebrates the beauty of everyday life whilst conserving valuable resources in your daily routine. Together with you, we would like to help shape the future of our homes.
Selected milestones
EcoVadis Platinum Award (2026)
Villeroy & Boch was awarded the highest distinction in the global sustainability rating, ranking among the top 1% of more than 130,000 companies assessed worldwide.
100% green power at German sites
At all our German ‘Dining & Lifestyle’ production sites, we use energy from completely renewable sources including, for example, photovoltaic systems.
Plastic-free packaging for our products
More than every second product is already supplied in 100% plastic-free yet unbreakable packaging. Our approach includes removing elements such as polystyrene and plastic windows from our packaging.
Our services for you
Dining & Lifestyle
Availability service
At Villeroy & Boch, we design our products to be built to last. To ensure you can enjoy and cherish your Villeroy & Boch tableware for many years to come, our replacement service notifies you well in advance – up to 12 months before a range is discontinued. This gives you plenty of time to replace missing pieces or complete your set. This helps to conserve valuable resources, avoids unnecessary waste and makes a practical contribution to more responsible consumption.
Breakages guarantee
We are committed to products designed to last. Should any of your porcelain items from the Disney Frozen, Disney Stitch, Boho Kids or Kiddy Bears children’s tableware collections become damaged within two years of purchase, we will replace it free of charge. This ensures your set remains complete without you having to replace it entirely, and guarantees long-lasting enjoyment for you and your family. Minor mishaps are quickly forgotten – designed to last and easily resolved.
More Dining & Lifestyle services
Solutions for your home
Bathroom & Wellness
Water-saving innovations
Our innovative TwistFlush technology embodies Villeroy & Boch’s commitment to sustainable water use. With a powerful flush of just 3/4.5 litres per flush, it meets the requirements of the European standard EN 997 and saves up to 19,700 litres of water per year* in a four-person household.
Accessible bathroom products
For us, sustainability also means creating inclusive solutions designed for durability that put people at the centre. Our ViCare collection embodies precisely this: it sets high standards in accessible bathroom design and enables everyone – regardless of age or physical ability – to enjoy a comfortable, safe and aesthetically pleasing bathroom experience. With its elegant design, high functionality and durability tested to international standards, ViCare creates bathrooms that meet individual needs and provide long-lasting enjoyment. In this way, we promote a forward-looking way of life that combines social inclusion and quality of life.
More initiatives
Our commitment for people and the environment
We take responsibility throughout the entire value chain of our products. To continuously reduce our CO₂ emissions, we are making targeted investments in modernising our production: this includes testing and gradually converting our firing processes to alternative energy sources such as green hydrogen and electricity. We also recycle glazes and ceramic raw materials directly back into the production cycle to minimise resource consumption.
As part of our transition to a circular economy, we are pursuing the ‘Zero Waste to Landfill’ target at our production sites and actively reducing our greenhouse gas emissions as part of our SBTi-validated climate targets. At the same time, we are optimising the materials and weight of our packaging and are committed to fair working conditions, human rights, diversity and inclusion throughout the supply chain.
These measures form the core of our comprehensive sustainability strategy, through which we are making measurable contributions towards our long-term milestones of ‘Zero Losses’ and the decarbonisation of our company. You can find detailed data, interim targets and progress in our latest Villeroy & Boch Sustainability Report.
*Four-person household, compared with a conventional 6-litre flush. Average usage of 5 flushes per day per person, based on data from the German Federal Environment Agency